Rose Luxe Set | doTERRA
Handcrafted by skilled artisans using time-honored glassblowing techniques, the Rose Aroma Necklace reflects meticulous care and precision. Inspired by the delicate petals of rose flowers, the necklace features a graceful, rounded form that exudes timeless beauty.
Crafted from premium heat-resistant glass derived from natural minerals, its luminous clarity and durable brilliance stand the test of time.
Infused with Bulgarian Damask roses, this set combines the hydrating power of Rose Hydrosol Mist, the nourishing richness of Face Serum, and the timeless beauty of the Rose Luxe Necklace.
Strategic Campaign Development
Brand Storytelling
Creative Direction
Developed and executed the marketing strategy for the Rose Luxe Necklace paired with Rose Hydrosol Mist and Face Serum, targeting beauty-conscious and eco-aware consumers.
Managed the end-to-end campaign production: led product development and design teams to craft compelling narratives emphasizing the products' artisanal craftsmanship and sustainability; curated messaging that highlighted the unique pairing of skincare and aromatherapy for enhancing inner and outer radiance; worked with photographers and graphic designers to create visually captivating promotional materials; oversaw the launch across digital platforms, ensuring alignment with brand guidelines and market positioning.
